Evaluation

In this evaluation, I will be writing about the overall feedback taken from my video pitch of Kid's street wear. I will also analyse what could be improved to make my photos better so it easy to establish what my photos convey through composition following my magazine idea. For this task we were asked to pitch our ideas for a photo feature in a magazine of your choice we were asked to produce a series of pictures that keeping with the magazines style and are appropriate for the target audience.

For my idea, I have chosen to use a fashion magazine to feature my photos in. This will follow a similar style to a youth and pop cultured magazine such as Highsnobiety and Dazed. I chose to use toddler as my models for this photo feature that will be shot similar to retailers’ magazines like Gap kids. I wanted to combine both children and street wear together in one photo for the magazine feature. This idea was inspired from Seoul Fashion week as the children attended the event wearing street inspired looks. After seeing these photos, I wanted to follow the same style and content for the magazine from the picture I saw online. The way I wanted to approach this was to follow the first mood board I made editing the lights onto the pictures to promote pop and youth culture with the photos.

For my final images, I have these series of photos at different locations one at a party and the other at a children’s clothes shop. For this project, I wanted to use different composition in which demonstrates child wear, but editing the picture further. I wanted to promote streetwear within the pictures and add seriousness by editing the photo’s contrast. From the feedback given on the series of photos I think I could've spent more time editing further to fit the chosen theme. E.g. using colour in photo in which highlights street wear fashion similar to what I have prepared in the video pitch. As the children at the Seoul Fashion week pictures convey high street fashion for kids from the vibrant of their clothing allowing their clothes to speak for children's streetwear instead of using the background being the subject focus than to the actual model. Using this type of approach or using a different style would’ve have targeted better to parents. The sepia look takes away the purpose of the picture if there isn’t any colour to suggest that its streetwear you’re trying to convey. The photos would have been able to follow the theme better and the pictures could have been shot simpler as in the mood board portrays using shallow depth of field to show what it is in the picture, so that an audience can focus the main points of the photos. As for the target audience, I think it will appeal to both young parents as they can adapt to the latest fashion trends coming from Fashion week or high street brand inspired looks. The type of audience that this magazine was to be aimed at both readers of Dazed and Gap kids which is similar to the type of clothing Zara sells for children which are inspired by street wear.

I think from a picture editors’ points of view the picture or pictures may be altered to fit the subject/ theme of the magazine better the editing seems to be lacking. Compare to a professional photographer work setting the aperture to create a blurry background could've been ideal to make the pictures even better.

Overall,  If I was given a chance to redo this project I would've thought thoroughly through the types of compositions that best portrays the theme to approach the targeting audience and what shots make fill the image on a professional level of photography. For example, using painting with lights would've given a whole new look to streetwear as the pictures usually are taken in urban areas like streets and alley ways. The locations of where the photos were shot do follow the child theme, but thinking of a more creative location to help portray streetwear. Using a range of locations and different models would have showed variety and ranges in which says that streetwear can be worn for every one of all ages and genders.

These are my three chosen pictures for my magazine to promote children streetwear. Each shot a different locations and wearing different outfits that enhances the culture of youth and streetwear. To further improve the compositions of my three final pictures further editing on photoshop will demonstrate the type of pictures I'd want to feature for the magazine. That best targets the type of audience the magazines wants to promote younger generations clothing of streetwear.